JARTA toward sustainable future
Sustainability in the travel agencies and tour operators
Asia including Japan is projected to be one of the most active regions for travel and tourism. While we enjoy the positive influx of tourists and economic benefits, we must also think if this trend is good for the host communities, environment, and long-term socio-economic gains. JARTA members do not want to just sell, but to sell the unique experiences that our buyers and clients also have an opportunity to contribute to our people in Japan. Sustainable tourism can be a good tool for positive development for the generations to come.